Led the CMF development of Shark’s SpeedStyle, offering ultra-fast drying. The SpeedStyle shows a progression in the Shark Beauty family as we expand into entry level hair tools. Exploring new concepts for SpeedStyle is part of my day-to-day with exciting color launches on the horizon.

Entry-Level Color Strategy: Introduced a new molded color into the Shark Beauty Palette: Silk White. The slight warm tinted Silk coveys the feeing of clean and premium especially when paired with our ownable Stone metallic color. Mixing satin and gloss surface finishes as a cost effective way to add detailing on moldings.