Led the CMF development of Shark’s SmoothStyle, offering hair drying, straightening, and smoothing. The SmoothStyle shows a progression in the Shark Beauty family as we expand into entry level hair tools and new technologies like Heated Combs. Exploring new concepts for SmoothStyle is part of my day-to-day with exciting color launches on the horizon.

Entry-Level Color Strategy: Introduced a new molded color into the Shark Beauty Palette: Silk White. The slight warm tinted Silk coveys the feeing of clean and premium especially when paired with our ownable Stone metallic color. Defined an ownable, eye-catching color for our hero element: the Heated Combs. The Bright Pink Combs are a signature element of this product and celebrate new technology in a visually appealing way.