Shark HyperAir Hair Dryer

2021

Led the CMF development of Shark’s first product within the beauty category: the HyperAir hair dryer. Collaborated with CMF consultant experts in the field and established a haircare CMF strategy for the product line going forward.

Stone colorway was inspired by a “Natural Lux” story combining on-trend elements of the natural, wellness aesthetic and the classic luxury of soft, warm metallic hues.